Has Your Listing Expired

In Erie County, NY, there were 4,384 listings

that expired off the market in 2010.

Why is that number so large?  Below I have outlined the main reasons that real estate listings don't sell and eventually expire      off the market.

• Priced Too High - Selling your home can be a very emotional venture but when it comes to determining the value of your home, it needs to be strictly business.  Allow the real estate professional to prepare a Comparable Market Analysis (CMA) to determine your homes present worth.  This CMA will take into account comparable homes that have sold recently, actively listed homes that will be your competition and the existing real estate market.  Unfortunately when it comes time to determine a value, the agent cannot take into account what you paid for the home or what you have into repairs/renovations.  The present market and recent solds dictate the value; the facts only - not anyone's opinion.

• Not Extensively Internet Marketed - In the age of the internet that we live within, if your home is not extensively and effectively internet marketed the largest percentage of home buyers are not viewing your home.  According to the National Association of Realtors over 85% of home buyers begin their search for a new home online.  In addition, they click on the home listings that have multiple photos and visual tours more often than any others.  I cannot stress enough the importance of being extensively internet marketed with good ad copy, beautiful photos and a tour. 
  

• Communication - By far the most common complaint I receive from clients who had their house on the market before was that they never heard from their agent.  You need to be sure you are listing with a full time, professional agent who will communicate the good and the bad info on a regular basis.  Ask your new or potential agent how they will stay in contact with you.  Your agent should be providing you with local market updates, feedback from recent showings, the need for price reductions, etc.  You also need to communicate with your agent and advise them of any changes in your life that will affect your decision to sell.  They need to know if you are behind on payments, have accepted a new job in another state, etc.

• Accurate Pricing - my listings sell (on average) for no more than 5% less than asking price.

• Great Communication - I stay in touch with all my seller's on a regular basis via phone calls, emails and texts.

• Extensive & Effective Internet Marketing - I will showcase your home with a custom website dedicated to selling your home and a website address on the For Sale sign that clearly tells people how to find it (Your Street Address.com). 
  

• Professional Pictures and Visual Tours - I personally take pride in obtaining the best pictures possible and create an engaging visual tour of your home.  These multiple photos and tours accompany your listing everywhere it can be found online.